Cost Analysis
How much does a longevity program cost?
The real numbers behind building versus partnering. Designed for wellness directors and property leaders who need to model the investment before making a decision.
The Honest Picture
Cost depends entirely on the model you choose.
There is no single answer to "how much does a longevity program cost" because the answer depends on how you build it. The two primary models, building in house or partnering with a white label provider, differ by orders of magnitude in both initial investment and ongoing operating expense.
What follows is a transparent breakdown of both approaches, based on real market rates for clinical staffing, diagnostic equipment, and partnership pricing as of 2025. These numbers are not hypothetical. They reflect what properties are actually paying.
Option One
Building in house: the full cost breakdown.
These figures represent the minimum viable investment for a property building longevity programming with clinical depth.
Initial Investment
Annual Operating Costs
At these operating costs, a property charging guests $3,000 per longevity assessment needs to process 15 to 20 guests per month (after accounting for clinical costs per analysis) to reach the break even point. Below that volume, the clinical operation runs at a loss.
Option Two
White label partnership: the variable cost model.
The partnership model eliminates fixed costs entirely. The property pays per analysis, marks up as it chooses, and retains full margin control.
Your Cost
$1,500
Per guest analysis
Guest Pays
$2.5K to $3K
Typical property markup
Your Margin
$1K to $1.5K
Per analysis, from day one
The economics are straightforward. There is no setup fee. There is no technology license. There is no minimum guest volume. The property pays $1,500 when a guest opts into the longevity intelligence offering, and that is the entire cost. Everything else, the analysis, the reporting, the branded deliverables, staff training materials, intake templates, and ongoing support, is included.
The price is the same regardless of how much biological data the guest provides. Whether a guest submits only DNA data or provides DNA, blood panels, wearable exports, imaging results, and VO2 Max testing, the cost to the property remains $1,500. More data produces a more comprehensive blueprint, but the pricing model does not penalize the property for depth.
The ROI Math
Revenue scenarios at different guest volumes.
5 guests per month
Conservative start for a boutique property
$90,000
Annual additional revenue
10 guests per month
Moderate volume for a luxury resort
$180,000
Annual additional revenue
20 guests per month
High volume wellness destination
$360,000
Annual additional revenue
All scenarios assume a $1,500 markup per guest (guest paying $3,000, property cost of $1,500). Actual margins depend on the price point set by the property. Some properties charge $2,500 and absorb a lower margin. Others charge $4,000 or more for a premium concierge tier. The flexibility is entirely yours.
Frequently Asked Questions
How much does it cost to build an in house longevity program at a wellness resort?
A minimum initial investment of approximately $650,000 to $800,000 is typical. This includes clinical staff hiring ($150,000 to $300,000 per year per specialist), diagnostic equipment ($500,000 or more), technology infrastructure, compliance frameworks, and training. Annual operating costs run between $200,000 and $400,000 depending on scale.
What does a white label longevity partnership cost?
Axiom Longevity charges $1,500 per guest analysis. There are no setup fees, technology costs, minimum commitments, or fixed overhead. The property pays only when a guest opts into the service. Properties typically mark up to $2,500 to $3,000 per guest, retaining $1,000 to $1,500 in margin per analysis.
How many guest analyses does a property need per month to make longevity programming profitable?
With a white label partnership, the very first guest analysis is profitable because there are no fixed costs to recover. At 10 guests per month with a $1,500 markup, the property generates $180,000 in annual additional revenue. An in house build typically requires 15 to 20 analyses per month just to break even on the clinical operation.
What is included in the $1,500 per analysis cost from Axiom?
The $1,500 covers the complete analytical service: DNA interpretation, biomarker cross referencing, risk stratification, protocol design, and production of a branded 40 to 60 page longevity blueprint. It also includes staff training materials, branded intake templates, guest communication scripts, and ongoing support. The price is the same regardless of how many data inputs the guest provides.
Model the economics for your property.
Every property is different. We are happy to walk through the numbers specific to your guest volume, pricing strategy, and operational context.